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From February 1999 to January 2006, Chris was the Marketing Department Promotions Coordinator for The Post and Courier, the major metropolitan daily newspaper of greater Charleston, South Carolina (circulation 120,000) -- in essence, the department's creative director. Winning multiple awards on behalf of the company, Chris developed advertising, branding campaigns and online and printed marketing materials promoting company products, Internet services and special sections with the goal of increasing advertising revenue and readership. He conceptualized and established the stylistic direction of ad campaigns and promotions; created artwork, design and branding elements for the campaigns; wrote ad headlines and ad copy; and selected, created and directed the production of photography. Chris designed ads and marketing materials (media kits, ratecards and brochures); coordinated production with printers; and scheduled ad placements to reach specific demographic targets. He conceptualized and created promotions designed to build the company’s brands in the marketplace. He also conceptualized, designed and built convention and tradeshow displays; researched and wrote video scripts; performed location scouting and casting services; and directed video production in addition to designing company Web sites (including establishing the look and feel of sites, building graphics, and writing HTML code). The awards which Chris won for the company during this period are listed below:
• WINNER: 2002-2003 Charleston Addy Awards, Sales Kit and Newspaper Self-Promotion Campaign categories
• WINNER: 2002 Newspaper Assn. of America ACME Awards of Merit, Market Book and Classified Promotion Series categories.
• WINNER: 2002 Southern Classified Ad Managers Association Gold Medal/First Place Award, Best Classified Index Design.
• WINNER: 2001 Newspaper Assn. of America ACME Award of Excellence (National First Place), Single Copy Sales Promotion
• WINNER: 1999 South Carolina Press Association Awards, Third Place and Honorable Mention
• FEATURED CAMPAIGN CREATOR: 2002 MacDonald Classified Services Idea Starters
• FEATURED CAMPAIGN DESIGNER: 2000 NAA Conference, San Francisco
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